Content marketing plays a huge role in your SEO ranking. It also is important for your brand perception and the effectiveness of your advertising and marketing. Years ago, marketers thought that interrupting and intrusive pop-up ads were the best way to get their messages to the consumer. Now we know that is not the case. It’s basically the opposite of the case. Marketers have discovered the best way to get their messages out is to put it in a form that the consumer is already seeking. That translates into relevant, interesting and informative content. This content can be in the form of a blog post, a video, podcast, meme, social media post, etc. According to research, 60 percent of marketers set blogging as their top priority for 2016. With more ad-blocking technology and growing hatred for intrusive marketing techniques, content marketing is the future of the industry. Let us help bring your business into the future.
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